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21+Industry intelligence — not direct nicotine sales
Market & Brands

Why Free People prioritizes cultural co-authorship in celeb tie-ups

Summary: At Advertising Week, chief marketer Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.

At Advertising Week, chief marketer Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.

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